Red Cross
Not Another Gift Shop

Terrible gifts are unavoidable at Christmas, until now. We created Not Another Gift Shop, an online store that sold charitable donations disguised as a range of disappointing gifts. Never has a bad gift been able to do so much good.

The packaging die lines were downloadable from the online gift store so that gift givers could assemble them at home ready to be placed underneath the Christmas tree. The wrapping paper was custom illustrated to tell the stories of those who were positively affected by these donations.