McCafé
The Australiano

Have you ever noticed that when a nation loves coffee, they have one of their own? We thought a nation as obsessed with coffee as us Aussies deserved one of our own (and if you think our national coffee is the Flat White, we’re sorry to disappoint you).

So, we created a cup we can proudly call our own, The Australiano.

We created tactical OOH that appeared in some of Australia’s most iconic locations like the Sydney to Manly Ferry. The Australiano was then toured all around the country in an all-aussie-style roadtrip that allowed all Aussies to get their hands around the newest McCafe addition.