Macca’s
Sting Remix

To celebrate Macca’s turning 50, we wanted to celebrate with our existing fans but also find a new way to connect with a whole new generation. To do this we took Macca’s most recognisable and iconic brand asset and for the first time ever handed it over to our fans on the one place known for iconic sounds. 

In partnership with TikTok, we collaborated with 6 up and coming Aussie artists with varying genres to take our sting and put their own unique spin on it. 

Not only did these sounds give thousands of Aussie TikTok users a giant hit of nostalgia, but also enable creators to take these sounds and create content of their own that celebrated their experiences with Macca’s. 

We saw 22,000 Aussies create their own content using this branded Audio. Which amounted to 9000 hours of content and 26 million views. This fuelled the celebratory spirit around Macca’s birthday and created buzz for our other birthday content on our socials and in store.